Profile of Shelby T.

Shelby T. Business Development
Video Profile 20 years experience USA
Account ManagementAgile Software DevelopmentArt DirectorBusiness DevelopmentBusiness OperationProject Management

Shelby is a highly motivated and versatile professional who prioritizes innovation and places a strong emphasis on analytics and metrics for promoting organizational growth and success. With a broad range of experience in managing software and business services for both business-to-business and business-to-consumer environments, Shelby excels in data-driven website and app development, as well as building partnerships, developing businesses, and overseeing public relations, community outreach, and marketing and advertising campaigns. Shelby possesses a proven track record of creating and managing successful products, projects, campaigns, social media platforms, teams, and events.


TokuOra | February 2022 – September 2022

Marketing Director

  •  Evaluated and developed marketing strategies, planned and coordinated marketing efforts, and built awareness and positioning for the company’s brand.
  • Worked hand-in-hand with the VP of Sales to identify key accounts, partnerships, and tools.
  • Drove Product Development and managed UX/UI of key features for the largest CA State Department of Justice Agency (CDCR) to launch its program pilot.
  • Reviewed and edited CEO PR Releases and external communications.
  • Managed and supervised UX/UI Designer and Digital Marketing Manager.

Skills: Business Strategy · Business Development · Integrated Marketing · Leadership

SHRYN, LLC | July 2014 – February 2022

Integrated Marketing Business Consultant

  • Director, Institutional Advancement for Bay.Org SF — Assisted in raising $300k for annual gala benefit, emceed the Fund-A-Need, served as the Radio/Online Promoter, and secured KeyNote Speaker MLB Star Hunter Pence.
  • Consultant for small business start-ups on e-commerce, social/web development, and brand management.
  • Sr. Project Manager/Contractor for Venables Bell & Partners’ New Business Pitch Team.
  • Iron Creative Agency — Consulted on digital strategy and advised on moving from Waterfall to Agile Methodology for Boudin Website Redesign.
  • StyleSeat’s Community Manager (online beauty and wellness platform), including managing and developing all social media strategies during a high-growth transition period and building brand awareness through influencer events.
  • Sr. Project Manager for Hathway Agency — lead Clorox Website Portal redesign.
  • Brand Consultant and Clothing Stylist for photoshoots, fashion shows, videos, and C-Level Executives.
  • Additional Client List: Stronghold (’22 Forbes FinTech 50), Altus Festival, Listed Productions, A Line Called K, and Atousa G.

Skills: Brand Management · Marketing Strategy · Corporate Social Responsibility · Agile Methodologies · Project Management · Social Media

Hathway | September 2017 – January 2018

Senior Project Manager

Monsoon Company | November 2013 – June 2014

Senior Project Manager

  • Created and executed innovative digital marketing solutions from strategy to launch with ongoing measurement and optimization.
  • Led to effectively creating efficient processes between new and growing departments and technology prior to the company being acquired by Capital One.

Client List: Fest300, Sunrun, Vungle, and Symphony Commerce

Propane Studio | February 2013 – July 2013

Senior Producer

  • Provided leadership, management, and mentorship of the account management team.
  • Produced revenue growth via digital platform migration for multiple accounts within the software, medical and automobile industries.

Client List: Charles Schwab, Volkswagen Electronics Research Lab, Covidien, and Kaiser Permanente

FINE Design Group | May 2012 – October 2012

Project Director/Strategist

  • Provided strategic direction on key accounts to ensure clients’ digital communications (site, social, mobile) were aligned with the brand, business, and customer needs.
  • Formulated online strategy with executive teams.

Client List: Francisco Partners, Ferrari Carano Winery, Cakebread Winery, Clarisonic

Ozone Online | June 2011 – March 2012

Senior Project Manager

  • Managed digital marketing strategy development for programs, including lead nurturing, email marketing, websites, microsites, banners, and social media.
  • Developed and refined agency and client services team processes and methodologies.

Client List: Autodesk, Medtronic, and Good Technology

Fluid, Inc. | 2008 – 2010

Project Manager – Client Services

• Provided senior-level project management for leading e-commerce companies on various projects of varying scope, complexity, and size.
• Worked with multiple clients to envision and implement innovative online solutions to business problems.

Client List: Calvin Klein Fragrances (Calvin Klein & Coty), Theory, lgloo, Warranty Direct, Diapers.com, The North Face, Lucky Brand Jeans, and Sur La Table

Clark’s Register (owned by Isda & Co.) | May 2003 – April 2007

Operations, Buyer & Producer

  • Managed daily operations and performance of call center, warehouse, website, catalog, and customer service.
  • Implemented and maintained an integrated order and customer manager system for the warehouse, call center, and website, which resulted in a 30% reduction in labor costs.

Intuit, Inc. | March 2001 – February 2003

Product Manager

  • The driver of a cross-functional team of developers, product managers, and QA engineers through project planning, product design, development, and release of core features in software.
  • Assisted in the acquisition of 385,000 new users through software enhancements.
  • Project Lead for Beta Testing and spearheaded usability testing by organizing focus groups and creating mock environments and use cases.

GreatEntertaining.com | December 1999 – December 2000

Site Manager

[Internet start-up offering party products and solutions, Forbes “Best of the Web” 2000 winner]

  • Managed and oversaw the quality of site design, user interface, layout, look and feel functionality, performance, and artwork.
  • Integrated partners’ websites, including co-branded sites and drop-shipment implementation.
  • Directed and implemented online marketing programs and advertisements, working cross-functionally with Technology, Programming, and the Creative Team for AOL, MSN, Yahoo, and Food.com.

SoInviting.com | February 1999 – December 1999

Creative Director/Founding Member

[Internet start-up offering online invitations – acquired by GreatEntertaining.com]

  • Developed site layout.
  • Designed graphic elements, including invitations.



      Provide City Council with recommendations on City policies and programs that affect public access to arts and cultural opportunities in San Jose

  Champion sustainable funding for the Arts ecosystem and public art in private development

       Review grant applications and recommend levels of funding



[Awaken Institute is a digital coaching platform and community for women.]

    Advising on re-branding of B2B and B2C for revenue growth by performing mini 1-1 workshops with Founders

  • Provide feedback on coaches, transformative experiences and educational resources/development



Be the Manager People Won’t Leave | March 2022

How to Inspire and Develop Your Direct Reports | March 2022

Writing a Cover Letter | March 2020





    Columbia University Executive Education Program/Veritas

    March 2020 - September 2020


  • Bachelor of Science - Business (Marketing Concentration)

    California Polytechnic University

    September 1991 - April 1996

    • Women’s Basketball Athletic Scholarship Recipient
    • Member of Kappa Alpha Theta