Shelby is a highly motivated and versatile professional who prioritizes innovation and places a strong emphasis on analytics and metrics for promoting organizational growth and success. With a broad range of experience in managing software and business services for both business-to-business and business-to-consumer environments, Shelby excels in data-driven website and app development, as well as building partnerships, developing businesses, and overseeing public relations, community outreach, and marketing and advertising campaigns. Shelby possesses a proven track record of creating and managing successful products, projects, campaigns, social media platforms, teams, and events.

EXPERIENCE 

TokuOra | February 2022 – September 2022

Marketing Director

•  Evaluated and developed marketing strategies, planned and coordinated marketing efforts, and built awareness and positioning for the company’s brand.
• Worked hand-in-hand with the VP of Sales to identify key accounts, partnerships, and tools.
• Drove Product Development and managed UX/UI of key features for the largest CA State Department of Justice Agency (CDCR) to launch its program pilot.
• Reviewed and edited CEO PR Releases and external communications.
• Managed and supervised UX/UI Designer and Digital Marketing Manager.

Skills: Business Strategy · Business Development · Integrated Marketing · Leadership

SHRYN, LLC | July 2014 – February 2022

Integrated Marketing Business Consultant

• Director, Institutional Advancement for Bay.Org SF — Assisted in raising $300k for annual gala benefit, emceed the Fund-A-Need, served as the Radio/Online Promoter, and secured KeyNote Speaker MLB Star Hunter Pence.
• Consultant for small business start-ups on e-commerce, social/web development, and brand management.
• Sr. Project Manager/Contractor for Venables Bell & Partners’ New Business Pitch Team.
• Iron Creative Agency — Consulted on digital strategy and advised on moving from Waterfall to Agile Methodology for Boudin Website Redesign.
• StyleSeat’s Community Manager (online beauty and wellness platform), including managing and developing all social media strategies during a high-growth transition period and building brand awareness through influencer events.
• Sr. Project Manager for Hathway Agency — lead Clorox Website Portal redesign.
• Brand Consultant and Clothing Stylist for photoshoots, fashion shows, videos, and C-Level Executives.
• Additional Client List: Stronghold (’22 Forbes FinTech 50), Altus Festival, Listed Productions, A Line Called K, and Atousa G.

Skills: Brand Management · Marketing Strategy · Corporate Social Responsibility · Agile Methodologies · Project Management · Social Media

Hathway | September 2017 – January 2018

Senior Project Manager

Monsoon Company | November 2013 – June 2014

Senior Project Manager

• Created and executed innovative digital marketing solutions from strategy to launch with ongoing measurement and optimization.
• Led to effectively creating efficient processes between new and growing departments and technology prior to the company being acquired by Capital One.

Client List: Fest300, Sunrun, Vungle, and Symphony Commerce

Propane Studio | February 2013 – July 2013

Senior Producer

• Provided leadership, management, and mentorship of the account management team.
• Produced revenue growth via digital platform migration for multiple accounts within the software, medical and automobile industries.

Client List: Charles Schwab, Volkswagen Electronics Research Lab, Covidien, and Kaiser Permanente

FINE Design Group | May 2012 – October 2012

Project Director/Strategist

• Provided strategic direction on key accounts to ensure clients’ digital communications (site, social, mobile) were aligned with the brand, business, and customer needs.
• Formulated online strategy with executive teams.

Client List: Francisco Partners, Ferrari Carano Winery, Cakebread Winery, Clarisonic

Ozone Online | June 2011 – March 2012

Senior Project Manager

• Managed digital marketing strategy development for programs, including lead nurturing, email marketing, websites, microsites, banners, and social media.
• Developed and refined agency and client services team processes and methodologies.

Client List: Autodesk, Medtronic, and Good Technology

Fluid, Inc. | 2008 – 2010

Project Manager – Client Services

• Provided senior-level project management for leading e-commerce companies on various projects of varying scope, complexity, and size.
• Worked with multiple clients to envision and implement innovative online solutions to business problems.

Client List: Calvin Klein Fragrances (Calvin Klein & Coty), Theory, lgloo, Warranty Direct, Diapers.com, The North Face, Lucky Brand Jeans, and Sur La Table

Clark’s Register (owned by Isda & Co.) | May 2003 – April 2007

Operations, Buyer & Producer

• Managed daily operations and performance of call center, warehouse, website, catalog, and customer service.
• Implemented and maintained an integrated order and customer manager system for the warehouse, call center, and website, which resulted in a 30% reduction in labor costs.

Intuit, Inc. | March 2001 – February 2003

Product Manager

• The driver of a cross-functional team of developers, product managers, and QA engineers through project planning, product design, development, and release of core features in software.
• Assisted in the acquisition of 385,000 new users through software enhancements.
• Project Lead for Beta Testing and spearheaded usability testing by organizing focus groups and creating mock environments and use cases.

GreatEntertaining.com | December 1999 – December 2000

Site Manager

[Internet start-up offering party products and solutions, Forbes “Best of the Web” 2000 winner]

• Managed and oversaw the quality of site design, user interface, layout, look and feel functionality, performance, and artwork.
• Integrated partners’ websites, including co-branded sites and drop-shipment implementation.
• Directed and implemented online marketing programs and advertisements, working cross-functionally with Technology, Programming, and the Creative Team for AOL, MSN, Yahoo, and Food.com.

SoInviting.com | February 1999 – December 1999

Creative Director/Founding Member

[Internet start-up offering online invitations – acquired by GreatEntertaining.com]

• Developed site layout.
• Designed graphic elements, including invitations.

ADVISORY ROLES

THE CITY OF SAN JOSE – ART COMMISSIONER D10 | AUG 2022 – PRESENT 

•      Provide City Council with recommendations on City policies and programs that affect public access to arts and cultural opportunities in San Jose

•  Champion sustainable funding for the Arts ecosystem and public art in private development

•       Review grant applications and recommend levels of funding

AWAKEN INSTITUTE 

ADVISORY BOARD MEMBER / APRIL 2021 – PRESENT

[Awaken Institute is a digital coaching platform and community for women.]

•    Advising on re-branding of B2B and B2C for revenue growth by performing mini 1-1 workshops with Founders

• Provide feedback on coaches, transformative experiences and educational resources/development

LICENSES & CERTIFICATIONS

LinkedIn

Be the Manager People Won’t Leave | March 2022

How to Inspire and Develop Your Direct Reports | March 2022

Writing a Cover Letter | March 2020

Emeritus

DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS | September 2020